Bible Sales are Up!

 As the world continues to grow more shaky and talk of nuclear war and AI are in the headlines, people desire something solid.  And what’s more of a firm foundation than the Word of God?

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Circana Bookscan, the industry’s primary data collection resource on book sales, has some joyful news to report to those who love the Bible. As of October 2024, sales of the "Scriptures Bible" are up 22% in the U.S. compared to their figures of the same time last year.

In general, print book sales are decreasing with the rise in digital books, and Circana’s overall statistics show a rise of just 1% across the spectrum of all printed books. However, more people are now paying to get a physical copy of the Bible in their hands.

The Bible has always been a bestseller, outstripping the sales of every other book each year. It is the most popular book in the world with an estimated 5 billion copies sold worldwide. However, with adherence to the Christian faith allegedly dropping, according to Pew Research figures, it might seem surprising that Bible sales are moving in the opposite direction.

Jeff Crosby, president of the Evangelical Christian Publishers Association explained, “People are experiencing anxiety themselves, or they’re worried for their children and grandchildren.” 

“It’s related to artificial intelligence, election cycles…and all of that feeds a desire for assurance that we’re going to be OK,” he added. 

Whether due to concerns about the economy, international conflicts or political uncertainty, the instability caused by current events may be driving increased interest in the Bible.

In an environment where misinformation, AI, and conflicting narratives are widespread, the Bible's text has remained consistent for millennia, offering a stable reference point for many.

https://allisrael.com/bible-sales-soar-as-world-events-continue-to-shake